Build and retain a more extensive donor base by learning how to segment donors and create targeted mail campaigns.
July 28, 2021 at 2pm Eastern
Duration: 1 hour
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Description: Do you feel like your current donors are getting "burned out?" Are you ready to expand your support base through direct mail campaigns? If you answered "yes" to either of the questions above, join Funding for Good for the dos and don'ts of direct mail campaigns.
- Learn what "segmenting your mailing list" means and why it is important.
- Break down the direct mail process from A to Z.
- Walk away with a clear understanding of what a new donor acquisition is and what is not.
- Gain tips on how messaging must be tweaked to compel different recipients to action.