As nonprofits engage in conversations and focus on increasing the levels of giving to their cause, they often leave out the most important part of fundraising… building relationships. Relationships, steps from meet to ask, follow-ups, thanking donors, keeping the relationship going and more are all elements of quality donor relations. Join us for this workshop to discuss building donor relations that have a solid foundation, that will keep donors engaged, create interest, cause action on the part of a donor and ultimately result in donor retention. Get a look at donor relations through the eyes of your donor and take home nuggets that you can implement right away to create stronger development departments and happier donors. 1 hour and 6 minutes.
Funding for Good comes directly to your tablet, phone, PC or laptop with this Workshop on Demand. Watch and rewatch at your convenience.
At the end of this session, you will be able to:
- Understand the role relationship-building plays in a nonprofit’s fundraising success.
- Practice strategies for productive interactions with donors and potential donors.
- Develop strategies to generate actions from your donor base.
- Identify methods for ongoing communication with your donors to build lasting relationships.