direct mail Archives - Funding for Good

Increase Direct Mail Success with Segmenting

by Funding For Good | Aug 17, 2021 | Development/Fundraising

Increase Direct Mail Success with Segmenting What IS direct mail? Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier service to a home or business. Email marketing is the...

Direct Mail Is Not Dead

by Funding For Good | Jul 28, 2021 | Development/Fundraising

Direct Mail Is Not Dead Is direct mail one of your funding streams, or would you like to consider adding it to your fundraising plan? Are you using direct mail but not finding it very successful? Direct mail response rates are five to nine times higher than any other...

A Beginner’s Guide to the Mail Appeal

by Guest Author | Dec 12, 2018 | Development/Fundraising, Donors

by a friend and former client of Funding For Good In 2017, I joined the world of nonprofit fundraising after many years in Corporate America. Over the last 18 months, I have learned so much about many different things: Donor relations, grant writing, prospecting,...