|I have had some interesting conversations over the years with boards and staff who are have the misguided opinion that all they need to fully fund their mission is ‘rich community members’. This concept came up again last week as I was chatting with a potential client who needed development planning, infrastructure, strategic planning and a solid plan for donor relations.
To my delight, my good friend Sandy Rees, owner of Get Fully Funded, shared a blog last week about this very topic! Instead of reinventing the wheel just so I could say I wrote this article, I asked Sandy if I could share her great blog with you guys, and she said yes!
Please read this, take it to hear, share it with your board and other development staff. It is spot on when it comes to how and why you can and should find the best prospects to help support your mission. Amazingly, that is not always the person with the deepest pockets in your community.
I hear this all the time.
“Where do we find rich people to give to us?”
No. No. No.
If you’re looking for rich people, that tells me you care more about the money than the donor, and my friend, that is BACKWARD!
If you want to be wildly successful at fundraising and fully fund your budget, you need to value your donors as partners.
It’s like this: the goose is more valuable than the golden eggs she lays.
Your nonprofit donor is valuable for the donation they make now and all the future ones they’ll make, too.
So, instead of looking for rich people, look for people who LOVE your organization’s mission and want to see you be successful.
Time to get strategic about finding new donors
Being strategic about finding new donors can save you a lot of time and trouble, and bring you donors who will stick around a long time.
So why aren’t more nonprofits using a winning strategy to find new donors?
I believe they haven’t thought it through or they’re just doing whatever is in front of them to get new donors in the door. They’re using shame and guilt, which might work short-term, but are really bad strategies for finding donors who will hang around long-term.
3 Common Mistakes
Here are 3 common mistakes made by nonprofits looking for new donors.
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I hope this article helps you start to look at your donors and your diversified fundraising streams in a new light. If you’d like to set up a VIP Day with Funding For Good to get a jump start on your development plan for 2018, shoot us an email at email@example.com today.