Increase your ROI on direct mail by learning to customize messaging for specific audiences.
August 25, 2021 at 2pm Eastern
Duration: 1 hour
Registering for a group?
Please select "Group," enter the number of people you are registering for, and then (optionally) create a group name. Click here to learn more.
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Description: Messaging is a powerful skill set for nonprofit staff, boards, and volunteers. If we want community members to engage in our mission, volunteers to serve, and donors to increase giving, we must first give them more. Strategic messaging has the power to motivate people into action. As fundraisers, it is easy to develop "asking tunnel vision." But at the end of the day, we are asking other people to volunteer time or part with their hard-earned money. How do we pair direct mail opportunities and best practices with a powerful message to build organizational capacity and stability?
This workshop offers simple strategies and best practices for engaging recipients of direct mail to open doors and generate support. By focusing on impact, the value of a dollar, and follow-up reporting, you will be able to connect with a donor, emotionally, mentally, and intellectually.
- Understand the lengths and format of the most successful appeals.
- Direct mail best practices.
- How to manage segmenting effectively.
- Determine how to tweak letters to achieve different goals.
- Learn new approaches to crafting a compelling call to action.
- How and when to consider direct mail as a new funding stream.
Registering for a Group?
Great! We make it easy to register additional colleagues and/or employees.
Simply select the group option above, as well as the number of people you're registering for. After purchase, you will be redirected to your very own "Group Registration" page where you'll be asked to enter the names and emails of all additional registrants.
Each member you invite will receive access to our website, as well as a unique link to join the live webinar.