About

Description: Messaging is a powerful skill set for nonprofit staff, boards, and volunteers. If we want community members to engage in our mission, volunteers to serve, and donors to increase giving, we must first give them more. Strategic messaging has the power to motivate people into action. As fundraisers, it is easy to develop “asking tunnel vision.” But at the end of the day, we are asking other people to volunteer time or part with their hard-earned money. How do we pair direct mail opportunities and best practices with a powerful message to build organizational capacity and stability? This workshop offers simple strategies and best practices for engaging recipients of direct mail to open doors and generate support. By focusing on impact, the value of a dollar, and follow-up reporting, you will be able to connect with a donor, emotionally, mentally, and intellectually.

Take-Aways:

  • Understand the lengths and format of the most successful appeals.
  • Direct mail best practices.
  • How to manage segmenting effectively.
  • Determine how to tweak letters to achieve different goals.
  • Learn new approaches to crafting a compelling call to action.
  • How and when to consider direct mail as a new funding stream.

Click here to learn more about our Fundraising Fundamentals course series.

Bonus Materials

  • NA PDF of the presentation slides
  • NAny additional handouts
  • NAccess to the replay for one year

Webinar Details

  • Taught live on August 25, 2021
  • }60 Minutes
  • Webinar Replay
  • $47.00



Group Name:
Seats:
Total: $0.00
Topics in this Group

Registering for a Group?

Great! We make it easy to register additional colleagues and/or employees.

Simply select the group option, and then enter the number of seats you’re purchasing/registering for in the grey box. Additional charges may apply. You may then (optionally) enter a name for your group below.

After purchase, you will be redirected to your very own “Group Registration” page where you’ll be asked to enter the names and emails of all additional registrants for you remaining seats.

Each member you invite will receive access to our website, as well as a unique link to join the live webinar.

Want to get this course for just $37?

Register for the Whole Series and Save 20%

Webinar Details

  • Taught live on August 25, 2021
  • }60 Minutes
  • Webinar Replay
  • $47.00



Group Name:
Seats:
Total: $0.00
Topics in this Group

Registering for a Group?

Great! We make it easy to register additional colleagues and/or employees.

Simply select the group option, and then enter the number of people you’re registering for in the grey box. Additional charges may apply. You may then (optionally) enter a name for your group below.

After purchase, you will be redirected to your very own “Group Registration” page where you’ll be asked to enter the names and emails of all additional registrants.

Each member you invite will receive access to our website, as well as a unique link to join the live webinar.

Want to get this course for just $37?

Register for the Whole Series and Save 20%

About

Description: Messaging is a powerful skill set for nonprofit staff, boards, and volunteers. If we want community members to engage in our mission, volunteers to serve, and donors to increase giving, we must first give them more. Strategic messaging has the power to motivate people into action. As fundraisers, it is easy to develop “asking tunnel vision.” But at the end of the day, we are asking other people to volunteer time or part with their hard-earned money. How do we pair direct mail opportunities and best practices with a powerful message to build organizational capacity and stability? This workshop offers simple strategies and best practices for engaging recipients of direct mail to open doors and generate support. By focusing on impact, the value of a dollar, and follow-up reporting, you will be able to connect with a donor, emotionally, mentally, and intellectually.

Take-Aways:

  • Understand the lengths and format of the most successful appeals.
  • Direct mail best practices.
  • How to manage segmenting effectively.
  • Determine how to tweak letters to achieve different goals.
  • Learn new approaches to crafting a compelling call to action.
  • How and when to consider direct mail as a new funding stream.

Click here to learn more about our Fundraising Fundamentals course series.

Bonus Materials

  • A PDF of the presentation slides
  • Any additional handouts
  • Access to the replay for one year