Description:

Have you heard about “SEO” and wondered what it is, why it matters, and whether you should spend money on it? Have you paid someone to “optimize” your website and seen little difference? Or does SEO just sound too technical to bother with? If so, then this webinar is for you.

We’ll break down the basics of what SEO is, what it can do for businesses and nonprofits, and what it can’t. We’ll also cover what aspects of SEO are easy to manage yourself and which parts are worth outsourcing. You’ll emerge with a clear understanding of whether SEO can benefit your own work—and how to get started. 

We will cover:

• What SEO is and how to know if you need it
• What types of businesses and nonprofits can benefit from SEO
• How to budget for SEO – and not to waste money
• What you can do yourself and what is worth outsourcing
• How to evaluate whether SEO is actually working for you

Description

Are you unsure of where to start with pricing your services or billing clients for your work? Are you tired of managing your time with apps and spreadsheets for each client? Are you frustrated by billing in 15-minute increments or spending more time processing paperwork for billing purposes than providing value to those you serve? If you answered yes, this is the session for you! Learn the steps to transition from hourly to project-based pricing and how to support your needs and those of your clients during this shift. 

What We’ll Cover

• Understand critical elements of creating your base rate as a consultant
• Learn the key components of establishing service fees
• Determine what services you may want to bill for hourly
• Explore ways to create project-based pricing
• Discover options for presenting this to current and potential clients

Description

Our Nonprofit Consulting Webinar Series features webinars hosted in 2023 by Mandy Pearce, Owner of Funding for Good, and guest nonprofit consultants. This series includes seven total webinars (between 60-90 minutes each) to help you learn about time-saving tools, accounting basics, mastering mindset, creating online courses, and more…

Webinars Included:

1. Grant Consulting: What’s Involved and Is It Right for You?
2. SEO for Your Business: What Is It and Do You Need It?
3. Transitioning from Hourly to Project-Based Pricing
4. Time-Saving Tools and Systems for Your Consulting Business
5. Bookkeeping and Accounting Basics: What Every Small Business Owner Should Know
6. From Struggle to Success: Actions and Mindset Shifts to Grow Your Consulting Business
7. 3 Critical Steps to Take Before You Create an Online Course

Bonus Materials

• A PDF of the presentation slides
• Any additional handouts
• Access to the replay for one year

Description:

Do you struggle to find the perfect balance between the administrative portion of your business and service delivery? Would you like to know the tools and systems I used to grow my part-time side hustle to a half-a-million-dollar company? Most consultants start their businesses because they want to make money doing something they love or are good at. It doesn’t take long to realize that you can be the best educator, coach, or consultant in the world, but if you can’t get in front of and stay in front of prospective clients, your business won’t be profitable.

Marketing your business and managing clients is a full-time job on its own. If you are ready to simplify your business model so you can maximize your time and revenue, this session is for you.

They say, “imitation is the best form of flattery.” This session is a direct response to regular inquiries from consultants asking “how do you do it?”

It isn’t designed to tell you what you should do or to pitch platforms or products. I’m simply going to share the tools and systems we’ve used to make online transactions easier, enhance client experiences, track data, reduce administrative time, and more.  Over the past two decades, I’ve learned so much the hard way. My passion is sharing what I’ve learned with other consultants to help them get to the success they want quicker.

My amazing web developer has agreed to join me for the one-time event to answer all the tech questions I can’t!  If you want to know more about email systems, CRMs, web hosting tools and plugins, accessory systems that work with multiple platforms (like Zapier), online stores, online payments, data tracking, funnels, and more, this is the webinar for you! 

We we’ll cover:

• Systems Funding For Good has and does use and why
• Questions to consider when working with an email/CRM platform
• Web hosting needs and options
• Plugins that make your life easier
• Ways to reduce your administrative time through systems and tools

Description:

Do you find yourself asking questions about accounting, business structure, what’s a write-off and what’s not, and how to save the most money as a business owner? Would you like to know the answer to these questions and more, so you can better grasp how to run your business effectively, when it’s time to outsource your accounting, and what you are responsible for when it comes to reporting financials?

Most consultants have a special skill and want to start a business so they can take a deep dive into their unique brilliance AND make money without working for someone else, or on someone else’s schedule. But, not everyone knows the ins and outs of when to be on payroll, how much they should pay themselves, what quarterly taxes are, etc.

Working with clients, planting seeds for future work, keeping projects moving forward, and planning next steps in your business is a full-time job. If you are ready to learn what you need to know about accounting for your business, and some nifty tips and tricks to save you a little money too, this session is for you.

My amazing bookkeeper/accountant has agreed to join me for the one-time event to answer all our accounting/bookkeeping questions!
 

We we’ll cover:

• Questions to consider when determining if you should be on payroll.
• Parameters for determining how much you should pay yourself, if you ARE on payroll.
• What are quarterly taxes and how do you know if you need to pay them, and how to calculate how much to pay quarterly.
• What are annual reports and who files them.
• What questions to ask when exploring hiring an accountant/bookkeeper.
• How much to budget for accounting/bookkeeping services.
• 6 deductions small business owners should be aware of, and how to document them
• Pros and cons of hiring vs contracting
• What types of things should you ask for/expect an accountant/bookkeeper to do, and how often.
• What are the pros/cons to consider about various business structures.

Description:

Most of us weren’t trained to be entrepreneurs. We have a skill and decide to go at it on our own. Along the way, we build a toolkit of skills along with a ton of scars.

The ways in which we can sabotage ourselves as we figure out how to navigate this new world are vast. Beth Brodovsky has run Iris Creative, a brand strategy, marketing, and design firm serving nonprofits for 26 years. Her business has survived the pandemic, the 2009 economic crisis, the 2000 tech bust, raising two kids, and ending one marriage.

Mandy Pearce, founder of Funding For Good, will join Beth in this 90-minute session to share her personal experiences that led her from living bill-to-bill to a six-figure business that provides her family with freedom and security to live the life of their dreams.

Join us for this lively and honest session about the tough lessons we learned and how we used them to grow our successful businesses.

What we’ll cover:

• Perspective on thoughts and actions that hinder personal and professional growth
• Ways to appreciate where you are even when you are not where you want to be
• Actions and mindset shifts that can take you from struggle to success in your business
• Top mistakes we made, so you don’t have to

Beth Brodovsky Bio:

As the president of Iris Creative Group Inc., Beth Brodovsky works with nonprofit leaders to focus their audience and move them to action. For 25 years, Beth and her team have developed nonprofit branding, marketing, and fundraising communication. She runs Nonprofit Toolkit, training programs to grow in-house marketing skills on staff, hosted the 200-episode Driving Participation Podcast, and speaks on nonprofit marketing nationally.

Contacts: 267-468-7949 | www.iriscreative.com | www.nonprofittoolkit.net   [email protected] | @bethbrodovsky | www.linkedin.com/in/bethbrodovsky

Driving Participation Podcast www.drivingparticipation.com

Description:

“If you build it… will they come?” In this value-packed webinar, discover the essential actions you should take before you pour hours and dollars into creating an online course.

The good news? The size of the e-learning industry is projected to reach $376 billion by 2026! But, designing and selling a profitable course starts with 3 critical, time-saving steps.

Hear from expert online course creator and coach, Christina Edwards, about how she develops scalable, high-impact courses with ease.

If you’ve ever considered building a digital course or online product, this event is for you! Learn the common mistakes to avoid, why some courses thrive while others sputter out, and the roadmap to success.

Takeaways:

• The framework for every successful course creator including choosing a course topic, captivating name, and the right price
• The biggest mistakes (and time-wasters) to avoid in the course-building process
• How to create demand before you open course enrollment (this is a game-changer)!

Bonus Materials

• A PDF Worksheet to brainstorm your big course idea and action plan
• Any additional handouts
• Access to the replay until August 18, 2023

About Christina

Christina Edwards, Founder of Splendid Consulting and host of the Purpose and Profit Club Podcast, is a lifelong entrepreneur, marketing expert, and business coach who helps ambitious social impact businesses and nonprofits grow without burnout. Amplify Social Impact, her signature online course teaches organizations how to make marketing movements that matter online. She coaches purpose-driven founders to help them achieve their most daring goals, have fun in the journey, and scale with ease.

How to Know When to Grow Your Nonprofit Consulting Business

FOR START-UP AND SEASONED NONPROFIT CONSULTANTS 

This Conference Is for You if You Are:

• Seriously considering becoming a nonprofit consultant
• A newbie nonprofit consultant seeking to establish a strong business foundation
• A seasoned nonprofit consultant looking for fresh strategies to achieve business goals
• Think you have what it takes to become a nonprofit consultant (but want to make sure!)

So you can:

• Work from anywhere while helping nonprofits create a positive impact in their communities
• Feel confident in your value and feel valued by others
• Make a positive and TREMENDOUS impact in the world!

And you want to learn how to:

• Take your consulting side hustle to the next level
• Create a business structure that works with YOUR schedule
• Implement systems to increase both productivity and profits
• Grow your reach and revenue
• Identify ideal clients (so you don’t waste time or lose money with clients who aren’t a fit!)
• Create evergreen courses and lead magnets that work
• Design and deliver services that maximize client success and your resources
• Leverage partnerships that benefit your business

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