There are four foundational elements to any successful nonprofit…
And it is important to keep all of these areas moving or your risk a messy situation
- An engaged, educated, working board of directors.
- A solid, realistic budget.
- Effective program design(s).
- A strategic plan.
Whether you are considering starting a nonprofit, or you work in an existing organization, these elements are the same. If one of these elements doesn’t exist or hasn’t been well-developed, you might be experiencing some organizational ‘constipation.’
Let’s take a car for example. There is some routine maintenance that needs to occur regularly for a car to perform at its best. The oil filter doesn’t seem like a huge part, but it is integral to the running of a well-oiled machine (pun intended). If the oil filter isn’t checked or changed, it can become clogged (likely it will). If that oil filter becomes clogged the car can start to make noises and overheat.
If there is not enough oil circulation within the motor, eventually the motor can crack/break. Seems like a lot of trouble for this one little part, right? A bit of care and attention during the lifetime of a vehicle could help it run smoothly and provide reliable transportation.
Nonprofit organizations are no different.
There are some basic components to any well-oiled nonprofit that will allow it to run more smoothly. There will always be maintenance to perform, but it doesn’t have to be a major job all the time if done routinely. Much like a car, you can’t focus on one part at a time. You have to manage several parts to make sure the whole machine works well.
The creation, education, and engagement of your board of directors are some of the most vital aspects of a successful organization.
First, let’s look at your board of directors.
Here are 10 steps you can begin to weave into your policies/procedures to help strengthen your board and organization.
- Recruit new/qualified individuals.
- Screen prospective board members.
- Educate board members.
- Approve nominees.
- Cultivate board members.
- Engage board members.
- Strengthen board leadership.
- Increase the impact of individual board members.
- Implement a succession planning process.
Next, let’s look at the budgeting process.
As we begin the 3rd quarter many organizations are working on budgets and mapping out their development plans for a successful year-end and intro to 2019. This is also a step that should occur at the inception of any business, including a nonprofit. Remember, “nonprofit” is your tax ID status; it should NOT be your business model. I encourage you to:
- Have diversified fundraising streams in your development plan.
- Do not write grant dollars into your budget unless you have a multi-year grant or a confirmation of funding from a foundation.
- Be realistic about your goals and their attainability and have a strategy for how you will bring in the dollars for each income stream.
- Work with your board, staff, and accountant to create a workable and realistic budget.
- Start reviewing historical data NOW to create a successful plan for 2019.
- Review your budget monthly to see if you are on track to reach your goals. If adjustments need to be made, amend your budget and have the board approve a revision.
Now let’s look at program design.
Why should program design matter? It doesn’t seem like a critical part of the success of an organization right off the bat, but it is! Programs are often key to accomplishing the organization’s mission and tend to excite and engage the greater community.
“People don’t want to fund your existence, they want to fund your impact (Beth Brodovsky).”
Your impact, more often than not, comes from programming.
“Programs are ongoing services/endeavors that are designed to create long-term impact (Marie Palacios).”
Take for example a quality after-school program. The program should not exist simply to help children complete their homework or keep them out of trouble for a day. A strategic program is designed to include resources to ensure that each child develops emotionally, socially, and academically so they are equipped to graduate from high school and continue on to higher education or a fulfilling career.
In theory, this sounds fairly simple, however many great program “ideas” turn into failures because theory and application never meet.
The following 10 tips around program design are the beginning of a successful organization that will continue to grow and serve the community:
- Never EVER create a program in order to chase after funds.
- Evaluate your community and available resources BEFORE designing a program.
- Don’t duplicate. Be willing to partner to bridge gaps.
- Collaboration NOT competition between organizations and programs.
- Evaluate successful programs before designing your own.
- Ensure that your program design is realistic AND specific to reaching your goals.
- Who is doing what? – Avoid the temptation to say “current staff will assume responsibility for….” as an excuse for hiring new/needed program staff. Make sure your current staff has the time, energy, and expertise to effectively run the program if that is the intention.
- Identify your target population.
- Establish systems for tracking impact.
- Share your impact with the community for reporting.
Last, but not least, we get to strategic planning.
Hope you are beginning to see how all these pieces work together and rely on the success of each other to be successful themselves.I always tell my development coaching clients that a well-written and developed strategic plan is the MOST important part of a fundraising toolkit. Without a strategic plan, many conversations are unproductive, many grants are incomplete, and many potential planned givers are uninterested because there is a significant lack of accountability and planning on the part of the organization. If you don’t know where you want to be and you can’t map out how you are going to get there, why would folks want to get in your boat headed for an undetermined destination?
As noted by my friend and co-worker Amy Clinton, a facilitated and participatory process that pays close attention to each of the following steps can help you create a dynamic, responsive, realistic, and inclusive road map to your goals (a.k.a., a strategic plan).
- Pre-Planning (planning to plan)
- Defining the Purpose & Focus of the Event/Plan
- Getting the Right People at the Table
- Closely Examining the Internal & External Environment
- Creating a Practical & Shared Vision
- Honest Identification and Analysis of Barriers
- Creating Strategies to Overcome Barriers
- Developing Substantial Actions with Measures and Implementation Plans
The greatest benefit of following these steps is the value of sitting in conversation together over a shared vision of the future. In pairs or small groups and in the larger group, a well-facilitated discussion can unlock and uncover new ideas, generate energy and intention around a common understanding, and clear out conflict when we are committed to a shared vision. This doesn’t happen by reading documents around a table or those circulated over email. This happens when we commit to the conversation together.
Each of these elements (board, budget, program design and strategic plan), is vital to the ongoing success of nonprofits. I encourage you to do a review of each element within your own organization and see what might need a tune-up. Once you get things in good working condition, keep the maintenance regular so your organization doesn’t become constipated.
Best of luck as you continue to grow for good.