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Ten Steps to Overcome Nonprofit Founder’s Syndrome
Founder’s Syndrome. If you are in the nonprofit world, chances are you have been affected by this condition even if you have never been able to put a name on it. Founder’s syndrome has been defined as “a disease in nonprofits that has its genesis in the...
Donor Relations Strategy – Where to Begin
If you were to poll development professionals about their primary goals, you would likely get answers around donor relations strategy. These answers would vary based on the specifics of the organization, their scope of work, and the experience of the development...
Increase Direct Mail Success with Segmenting
Increase Direct Mail Success with Segmenting What IS direct mail? Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier service to a home or business. Email marketing is the...
Direct Mail Is Not Dead
Direct Mail Is Not Dead Is direct mail one of your funding streams, or would you like to consider adding it to your fundraising plan? Are you using direct mail but not finding it very successful? Direct mail response rates are five to nine times higher than any other...VIP Day
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